Key Responsibilities

• Leverage brand and market research to identify customer needs, market trends, and competitive landscape. Use insights to inform product positioning and messaging;
• Work closely with COM leadership and other departments to implement comprehensive go-to-market strategies for product and project communication, incl. launches and feature releases. Coordinate with cross-functional teams to ensure alignment and successful execution;
• Craft compelling product/technology positioning and messaging that differentiates our products and services. Develop clear and concise value propositions for all relevant target groups;
• Create engaging content for various marketing channels, including, but not limited to, the website, social media channels, email campaigns, events, and marketing collateral;
• Collaborate with the time to help develop and maintain a clear brand voice and style;
• Provide the sales and business development team with the marketing tools and support to position our products effectively. Support the development of sales collateral, presentations, and competitive analysis;
• Work closely with sales, business and product development, and other departments to align marketing efforts with overall business goals, including regular status meetings;
• Track and analyze the performance of marketing campaigns and initiatives. Use data-driven insights to optimize strategies and drive continuous improvement;
• Build and nurture relationships with key partners and customers to gather feedback, testimonials, white papers , speaking opportunities, and case studies for global marketing efforts.